Aaron’s Sales and Lease Ownership has a new partnership with the Bill Elliott Racing Driver Development Program, launched by NASCAR Champion, Bill Elliott.  With the implementation of the program, Elliott has combined his passion for racing with his commitment to family through Bill Elliott Racing. The driver line-up includes his son Chase Elliott and his nephew Trey Poole. 

“Aaron’s partnership with the Bill Elliott Racing Driver Development Program will be a great addition to our involvement in sports marketing, particularly in motorsports.  The positive results driven by our involvement has been evident in the success of establishing a strong customer base,” said Robin Loudermilk, COO of Aaron Rents Inc.  “Bill Elliott holds such a strong reputable image with race fans, so this will be exciting to work closely with him and the development program team.  We are thrilled about what the future may hold for Aaron’s and the partnership.” 

“I am very excited about the opportunity that Aaron’s has provided us for these young and talented boys.  Teaming up with this exceptionally fine family, the Loudermilk’s, that know their way around sponsorship in the most elite series in racing; the Nextel Cup, to create a first class Driver Development Program is the prospect of a life time,” said racing legend, Bill Elliott.  

Aaron’s will be sponsoring 18-year-old Trey Poole, nephew of Bill, in the No. 91 Aaron’s Dream Machine Legends car scheduled to race in the Thunder Thursday Series , Semi Pro Division, at Atlanta Motor Speedway and select races in the Summer Shootout Series, Semi-Pro Division at Lowe’s Motor Speedway for the 2007 season.  The car will be fielded by Bill Elliott Racing.      

In 2006, Trey competed as a rookie in the Colorado Sprint Championship Series and finished an impressive second place in the state in his division.  In the nine-race schedule, Trey captured one victory and three second-place finishes.  The young driver comes from a family of great racers; along with his uncle, Bill Elliott, both his father and grandfather are avid racing enthusiasts. 

"I'm very excited to have Aaron's on my Legends racecar. This is a great opportunity for me and Bill Elliott Racing, and I look forward to having a successful season in the Aaron's Dream Machine," said Trey Poole.  

Aaron’s has also agreed to be the associate sponsor of the No. 9 ABF Freight System Bandolero Bandit, driven by 11-year-old Chase Elliott, Bill’s son. 

About Aaron’s:  Aaron's Sales & Lease Ownership stores offer customers access to high-quality furniture, appliances, electronics and computers for sale or as a lease-ownership arrangement.  Customers have the option of buying their merchandise for an attractive cash price or opting to lease their merchandise for even greater flexibility.  With a lease option, customers make modest monthly payments and have the immediate use of the items they need without waiting for credit checks or other delays.  Plus, Aaron's will take care of delivery, setup, repairs, and more for the duration of a customer's lease. 

The Aaron's concept has proven to be successful for half a century; in fact, the very first Aaron's location opened in Atlanta, Georgia, in 1955.  Aaron's is a leader in the sale and lease ownership of residential furniture, consumer electronics and home appliances, with more than 1,400 Company-operated and franchised stores in 48 states and Canada.  The Company also manufactures an exclusive line of furniture, bedding and accessories at 10 facilities in four states. 

For more information, please visit shopaarons.com.  

 About Bill Elliott Racing:  Hard work and a passion for the art of racing turned an eager young driver from a small Georgia town into a NASCAR Winston Cup champion. But it was the strength and support of his family that first launched Bill Elliott into racing. These are the same principles that Bill has decided to build upon as he develops the young talent in his family.   

George Elliott, the family patriarch, along with his wife Mildred, started bringing their three boys, Ernie, Dan and Bill, to the racetrack as mere children. The whole family was passionate about racing and it wasn’t long before the Elliott boys were behind the wheel. During events at local tracks like the Dixie Speedway in Woodstock, Ga., the Elliotts could see their youngest son Bill had a raw, natural talent for the sport. 

Since 1976, Elliott has participated in over 756 Cup series races, achieved 44 wins, and collected 55 career poles. Bill also has participated in well over 100 combined races in Busch, Truck, IROC and hometown dirt track races. With all of his incredible success, he still remains humble, stating, "We are all motivated by certain things. Of course, winning is one of them, but for me, the fans have always been the biggest motivational factor. I've said this over and over—our fans are the backbone of this sport and they are the reason we are able to do what we do.” Bill Elliott's devotion to both his sport and his supporters equals his talent, making him a legend with both his team and his fans. Bill is NACAR’s All-Time Most Popular Driver—winning the award voted on by the fans a record 16 times before retiring from its eligibility in 2002.   

Elliott has combined his passion for racing with his commitment to family through the Bill Elliott Racing Team, based in Dawsonville, Ga. The driver line-up includes Bill’s son Chase Elliott and his nephew Trey Poole. In 2007, Chase will compete in the Legends Racing Bandolero Series while Trey will drive in the Semi Pro Series at Atlanta Motor Speedway and select events at Lowe’s Motor Speedway. 

For more information, please visit billelliott.com.