Here are some interesting facts collected by Daybook Fast Facts regarding oline shopping:

What Online Shoppers Want

70% want to click on an item and add it to your cart without leaving the page you're on.

68% want the ability to "feel" merchandise through better imagery, more product descriptions and details

47%
wish they had the ability to mix/match product images on one page to determine whether they look good together.

(What's Up Research)